________________________________________________________________________

What is Eye Tracking? | Definition and Overview
________________________________________

Eye Tracking : A research method that tracks a consumer's eye movement to determine which parts of an advertisement they are drawn to or look at.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.