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Blog Panel With Frank Strong: Selling Social Media
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Frank (author of Sword and The Script) and I connected a little while back and through talking we decided to do a blog panel/series together. The posts below are the fruits of our labor:

1. PR Responsibilities Selling Social Media
2. How To Get Executive Buy-In for Social Media
3. PR Responsibilities Measuring the Effectiveness of Social Media
4. Social Media Measurement: What The Boss Cares About
5. Social Media Buy-In | Are You Driving Blind?

Consider this a little present from us to you! The information we've included in the posts above is our take, opinion, and professional advice for getting approval and executive buy-in from your superiors (or your business partner, investors, board, etc.). I think it turned out pretty well.

So, check out the posts, leave a comment, read it to your kids at night, and pass it along!

-Ashley