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Bait Advertising: The advertising of a product at a low rate or price, when in reality there are terms and agreements that make it near impossible to obtain the advertised rate. This process is used to create store or web traffic and can often involve rebates and discounts subject to strict terms.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is Bait Advertising? | Definition and Overview
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Bait Advertising: The advertising of a product at a low rate or price, when in reality there are terms and agreements that make it near impossible to obtain the advertised rate. This process is used to create store or web traffic and can often involve rebates and discounts subject to strict terms.Click here to go back to the glossary.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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