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Brand Equity : The marketing effects or outcomes for a product because of its brand name, as opposed to effects or outcomes that would arise if the same product did not have the brand name. Marketing researchers have concluded that brands are one of the most valuable assets that a company has.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is Brand Equity? | Definition and Overview
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Brand Equity : The marketing effects or outcomes for a product because of its brand name, as opposed to effects or outcomes that would arise if the same product did not have the brand name. Marketing researchers have concluded that brands are one of the most valuable assets that a company has.Click here to go back to the glossary.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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