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What is Branding & Rebranding? | Definition and Overview
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Branding & Rebranding : also called “brand building” - The process of making or keeping a business successful through its reputation and credibility. This process includes increasing the public’s awareness surrounding a business’s name and logo and building a strong company “essence” to in turn inspire loyalty and trust in current customers, and provide a level of familiarity and comfort to draw in new customers.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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