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What is an On-Pack (On Pack Premium)? | Definition and Overview
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On-Pack (On Pack Premium) : Similar to a Near Pack Premium, this is a promotional device used to encourage the purchasing of a product with the incentive of an additional product with purchase. A discount coupon or additional product are attached to or accompany the product to be purchased.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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