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What is Opportunity To See, Opportunity to Hear (OTS, OTH)? | Definition and Overview
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Opportunity To See, Opportunity to Hear (OTS, OTH) : The opportunity associated with an advertisement in regards to a consumer or customer's exposure.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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