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What is Qualitative Research? | Definition and Overview
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Qualitative Research : A method of research that emphasizes the quality of meaning in consumer perceptions, attitudes, and behaviors. For example, in-depth interviews and focus groups are qualitative research sources.
Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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