What is the Integrated Marketing Communication (IMC)? | Definition and Overview


Integrated Marketing Communication (IMC) : A management concept that is designed to bring the aspects of marketing communication together instead of allowing each to work in isolation and perhaps less effectively. These aspect include advertising, sales promotion, public relations, and direct marketing.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.

Comments (0)

Post a Comment