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Loss Leader : A retail item advertised at an attractively low price in order to attract consumers to visit a company's store, website, or retailer in order to influence their purchasing of other, more profitable merchandise.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is a Loss Leader? | Definition and Overview
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Loss Leader : A retail item advertised at an attractively low price in order to attract consumers to visit a company's store, website, or retailer in order to influence their purchasing of other, more profitable merchandise.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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