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What is a Preferred Position? | Definition and Overview

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Preferred Position : A position in a publication that is thought to attract the more reader attention and is in turn sold at a higher rate. For example, the back cover of a magazine is thought to be a preferred position.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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