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What is a Premium? | Definition and Overview
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Premium : An item, other than the product or service itself, that is offered for free or at a discounted price. These items are usually used as an incentive to purchase the product or service advertised.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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