What is a Request for Proposal (RFP)? | Definition and Overview


Request for Proposal (RFP): An invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. More specifically, in PR, this is a request sent to PR firms to send in a proposal for a specific PR campaign, plan, etc. This is to show interest from the hiring company and to ask for a company's services and assistance.

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