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What is a Soft Sell? | Definition and Overview
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Soft Sell : The use of low pressure appeals in advertisements and commercials. This is used to let consumers 'come to the conclusion to buy' on their own, and feel more empowered when making such a decision.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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