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What is Specialty Advertising? | Definition and Overview
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Specialty Advertising : Used in an IMC, this also refers to promotional products. These are items that have an imprinted logo or company phrase, such as pens, frisbees, etc.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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