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What is a Tag Line? | Definition and Overview
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Tag Line : A slogan or phrase that is generally a theme to a campaign, or part of a product's image or logo. The tag line visually conveys the most important product attribute or benefit that the advertiser hopes to convey.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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