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What is an Audience? | Definition and Overview
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Audience : The group of individuals or households exposed to your company, advertising, press coverage, and are in your reach. The audience is categorized regardless of if they actually saw or heard the material present in the message vehicle. (See also Target Audience)

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Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview