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What is B2B? | Definition and Overview
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B2B: Business to Business. This can reference any sort of transaction or act, such as B2B Public Relations, advertising, marketing, sales, etc. This is simply the interaction between two businesses rather than between a company and a customer.

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Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview