What is a Brand Name? | Definition and Overview


Brand Name : This refers to the name used to distinguish on product from another or its competitors. It can refer to a single product, product line, or even an entire company. Brand Name can also refer to a brand that is of high quality or popular and well known. For example, Starbucks can be seen as a brand name over store bought coffee grounds because of the pricing, exclusive nature of Starbucks, and the fact that they have their own cafes. A brand name is seen as higher end, especially in contrast to generic brands.

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