What is a Column Inch? | Definition and Overview


Column Inch : A measuring unit that is used for ad space or the space an editorial takes up. The space is usually purchased by the width (in columns) and the depth (in inches). For instance, a two column wide by 4 inches tall column would equal 8 column inches. This can also be used as a measurement of success, evaluating how much space an editorial encompasses.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
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