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What is a Competitor? | Definition and Overview
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Competitor (Competition) : A firm (or firms) that serves the same audience/ market segment with a similar product or service that can serve as a substitute for your own. These companies are seen as a threat to a company and its business, revenues, and sales.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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