What is a Focus Group? | Definition and Overview


Focus Group : A research method used to establish consumer perception in groups. There is a mediator who keeps the conversation moving and who also helps to record the responses of the interviewees who were shown an advertisement, new product idea, or were simply asked to develop on the idea of a new car. This is a great qualitative method of research that can provide in-depth answers and opinions.

Click the links below to read other related definitions:

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