Public Relations Campaigns


Corporations may have a PR campaign with the hopes of benefiting and improving the company's public relations. A PR campaign is much more than just sending out a press release, and can include the distribution of press releases, creating news letters, talking with media advisories, writing/managing blogs, and writing letters to the editor.

One of the benefits of having a PR campaign is that there is more overall exposure (opposed to simply sending out a press release). Additionally, PR campaigns may typically be more cost effective than standard advertising methods, however with public relations, content is less controlled by the featured corporation.

Taking the time and money to invest in an effective public relations campaign can be a real beneficial boost in exposure.

Tags: Public Relations Campaigns, PR Campaigns, Public Relations Campaign

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