________________________________________________________________________


What is a Day-After Recall Test? | Definition and Overview

________________________________________

Day-After Recall Test : A method used when researching an advertisement's effectiveness where consumers are asked to recall an ad they had seen the day before.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.


Comments (0)

Post a Comment