Online PR - Writing a Press Release for Websites For Maximum Visibility


Knowing how to write a press release for a website can add the exposure and self-promotion for the success of your business. There may be different reasons for writing the press release, for instance, if the business won an award, introduction of new products or services or a sponsored charity event. Your aim with the press release is to effectively connect with the media.

Having the skills of knowing how to write a press release for a website has advantages for your business. If the editors of the website that your writing was submitted to, approve of it, then it may be published. When it is published, it means plenty of free advertising and publicity for your business. Your search engine rankings will improve because of the added links to your website. Press releases also make your business more noticeable to potential customers, keeping it fresh in their minds.

A press release structured for online distribution should always have a main header stating the release instructions. For example: FOR IMMEDIATE RELEASE.

After the main header, the headline needs to be formulated. Avoid writing it in all CAPS, as this is not acceptable with many online news services. Leave a few lines open between the header and the headline. The headline should be carefully considered, as this will be the first thing that the potential customer will read. It should catch the attention of the reader and provide a little information. Not too much information that will give away what the press release's details feature, just enough to entice the customer to read further.

A dateline must be added to the press release. It is usually written along with the city and state/country. It can be placed between the header and headline or directly before the main body of the writing begins.

For the body of the press release, start with an interesting statement, or a shocking fact to further captivate your reader. The first paragraph can be relatively short, and generally answers the questions of who, what, when, where and why. Who is the news about, when or where did it happen, what is the new product etc. The first paragraph is determined as the 'lead' because, from here, the person will decide to read on or not. The second paragraph will provide more details and subsequent paragraphs will continue to discuss the company's news. Shorter paragraphs are generally better read.

Include a boilerplate, that will remain the same on every press release, stating briefly who you are and what you do. Provide contact information with each detail on a separate line.

Knowing how to write a press release for a website is one thing, the other is knowing how to effectively optimize it for search engines. It should be written in a 'language' that is easily understood by humans, as well as the 'machines' or software that categorize the release. For the 'machines', specific keywords should be carefully selected and placed throughout the press release. Make sure your keywords are in all the headings and in the body with a density of around 5%. Your keywords can also contain text links.

Once the press release is completed, it must be promoted. They can be sent by e-mail to website editors or submitted online to press release services, such as BusinessWire or PRWeb. You can also place it on your website. Links leading to the press release should be placed on pages that are already indexed as this will enable the search engines to find it.

Knowing how to write a press release for a website is really quite easy and your business may soar with the extra publicity!

Rod C. Beckwith, co-creator of the Press Equalizer software, has made hundreds of media contacts and distributed thousands of press releases online. If you need high quality press release software then check out his software package.

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Tags: PR, press, release, website

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